Pay Per Click Advertising
PPC (Pay-Per-Click) is a form of online advertising where you pay only when a user clicks your ad. It includes platforms like Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, and more.
Objective:
Generate qualified leads (calls & clicks) for Better Events Co., a local event rental company in Rockford, Illinoise, within a modest ad budget.
Campaign Performance (May 1 – May 23)
1. Impressions: 1,900
2. Clicks: 134
3. CTR: 7% (Above industry average)
4. Calls Generated: 11 direct inbound calls
5. Total Ad Spend: $132
6. Avg. CPC: $0.99
7. Ad Optimization Score: 95% (Google Ads)
Result:
From May 1–23, JE Media Creatives delivered 11 quality phone leads for Better Events Co. with only $132.in ad spend—achieving a high 7% CTR and 95% optimization score..That’s $12 per inbound call, outperforming industry averages on both cost and engagement.
Services Used:
1. PPC Management
2. Landing Page Strategy
3. Keyword Research & Bidding Optimization
4. Conversion Tracking Setup
Ready to generate leads like this for your business?
Partner with Je Media Creatives where every click counts.